Let’s buy a house in Tokyo, the main phrase that we want to “sell”. There are 4 keywords that must shown in the signage, which is “OpenHouse” company’s logo, Tokyo, Buy and a House. 1st keyword shown with Japan’s map which emphasised Tokyo city with the red dot, are represents the growth of company’s industry. 2nd keyword shown as background, showed the environment where the houses belong. 3rd keyword shown with a family beside the house, as buyer of the new house, we shown that the buyer not buy a house, but buy a HOME. I
4th keyword shown with house drawing, why it’s only one house in the signage, because we believe in the phrase there are no better place except home.